About Sponsor a Creator
We help brands pay creators to feature their product, and we publish free guides on doing it well.
We have arranged sponsorships between brands and creators since 2016. We launched sponsoracreator.com in 2026 to put what we know in one place, and to run sponsorships for brands that would rather not do it themselves.
A creator sponsorship runs inside content people chose to watch. Someone they already follow, in a video or show they picked, tells them about a product. It can work for a single restaurant or a global brand. Done badly, it wastes money on the wrong audience, or gets the brand a letter from a regulator over a missing "#ad".
Most of what goes wrong is avoidable, and the guides here show how.
Independence
Sponsor a Creator is independent. It is not owned by, funded by, or affiliated with any social platform, creator marketplace, agency, or software company it writes about. No guide is sponsored, no company pays to be mentioned or ranked, and there are no affiliate links. All research is unpaid and done in-house, and every guide is fact-checked against primary sources. The only service these pages promote is our own, and we label it wherever it appears.
We have no advertisers. No platform, tool, creator, or brand has paid for, sponsored, reviewed, or approved anything on this site. If that ever changes, the page will say so at the top.
Editorial standards
Primary sources. Every fee, rule, and program detail comes from the regulator, the platform's own documentation, or a named public source. Each guide lists its sources at the end with the date we checked them.
No paid placement. No platform, tool, or creator can pay to appear in a guide or to change what one says. Where a guide mentions our own service, it says so.
No invented numbers. We don't publish made-up statistics, case studies, quotes, or testimonials. When an example uses numbers, the guide says it is hypothetical.
Dates mean something. The "Updated" date on a guide changes only when its content changes.
How guides are made. We use AI tools to help research and draft. Every fact is checked against the sources listed on the page before it goes up.
Corrections. If something is wrong or out of date, email hello@sponsoracreator.com with the page and the problem. We fix errors and update the date.
Contact
Brands: the fastest route is to send a brief. Creators: apply here. Everyone else: hello@sponsoracreator.com.