How Sponsor a Creator works
You tell us what you sell and what you can spend. We find the creators, run the deal, and report what it returned. You approve every creator and every dollar before anything is booked.
1. Send a brief
The brief takes a few minutes. We ask what you sell, who buys it, where they live, what you can spend, when content needs to go live, and what result would make you want to do it again.
If you already have a creator in mind, name them. If you have no idea where to start, say that too. Both are normal.
2. Get a shortlist
We look for creators whose audience matches your customers on location, age, and interests. Then we check each one: engagement that looks real, comments from real people, past sponsors, brand safety, and whether they disclose paid posts properly.
You get each creator's rate, audience data from their own analytics, links to recent work, and our fee, in writing. If nobody on the list feels right, ask for another round or walk away.
3. Agree the terms
Pick the creators you want. We negotiate the price, deliverables, posting dates, usage rights, exclusivity, and whether you can run the content as ads later.
All of it goes into a written contract that you approve before anyone signs. Nothing is booked and nobody is paid until then.
4. Review and go live
The creator makes the content in their own voice, because that voice is what their audience trusts. You see the draft before it posts.
We check it for the points you asked for, for a clear disclosure, and for claims your industry is not allowed to make. Then it goes live on the agreed date.
5. Read the report
About a week after posting, and again at 30 days, you get the creator's own analytics, clicks, code redemptions, and sales measured against the goal in your brief.
We tell you plainly whether we would book that creator again, and why.
What it costs
Sending a brief is free. We quote our fee in writing with the shortlist, next to each creator's price, before you commit to anything.
To estimate what creators charge, use the sponsorship cost calculator or read how creator pricing works.
What we won't do
- Buy followers, views, comments, or reviews, or work with creators who do.
- Run a sponsorship without a clear disclosure.
- Charge creators to be considered for a brief.
- Take payment to mention a product, platform, or creator in our guides.
- Promise sales numbers before a single post has gone live.
Prefer to do it yourself?
Plenty of brands should. If you have time and a small number of creators in mind, the step-by-step guide covers everything we do, including outreach email templates, a brief template, and a contract checklist.